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Facebook to roll out real-time analytics

Facebook is planning to roll out analytics which will give businesses the ability to track real-time activity on their Pages.

It is expected the addition to Pages Insights will roll out over the next few weeks and expands on Facebook’s Pages Insights which was launched in October last year.

Pages Insights now shows the last 500 posts (going back to last July) and tallies the total number of engaged users, People Talking About it and virality.

The announcement came at the Facebook Marketing Talks Live event at the end of February.

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