The Ford Fiesta has been the UK’s favourite used car for two consecutive years, according to new analysis from Experian, the global information services company.
Used car sales fell slightly by 0.43% in total last year. Download the full Experian Automotive statistics detailing used car sales in 2011.
Dealers sold 290,254 used Fiestas in the UK last year which shows an increase of 1.5% in the number of units sold compared to 2010.
Overall, 6,768,759 used cars were sold in 2011, 29,030 (0.43%) fewer than in 2010. Despite this, only the Ford Mondeo and the Vauxhall Vectra sold fewer units year-on-year amongst the ten most popular models.
While the 10 most commonly traded models were the same in 2011 as 2010, the Ford Focus (286,954) moved ahead of the Vauxhall Astra (273,253) to take third place and the Peugeot 206 (14,0621) overtook the Vauxhall Vectra (122,479) to take ninth position.
Regionally, Experian's analysis shows a clear North-South divide with those living in the North of England preferring Vauxhalls and the Corsa being the fastest moving model in the North, North West, Scotland, Yorkshire and Humber regions.
By comparison Ford was the brand of choice in the South East and South West of the UK.
The highest number of used Ford Fiestas were sold in the South East, with over 20% of national sales. The only exception to Ford and Vauxhall’s dominance of the used car market was in Greater London, where the BMW 3 Series was the most commonly traded used car.
Experian’s data also revealed that the Audi TT outsold the Mazda MX-5, taking back the position of the best-selling used sports car it lost in 2010.
The Smart Fortwo performed particularly well in the mini category, becoming the bestselling car of that segment.
With 7,649 units sold, the Toyota Prius kept its position of best-selling duel fuel model, whilst the Reva G-Wiz captured more than 47% of electric sales.
Alistair Scullion, Experian Automotive managing director in the UK and Ireland, said: “Experian’s analysis not only shows that smaller, more fuel efficient cars continue to be the first choice used vehicle for British consumers, but it also highlights the resilience and the growth potential among certain segments of the used car market.
“Dealers that can optimise their mix of stock to local preferences are particularly well placed to capitalise on what is a growing market.”