Citroen UK will leave its Slough base later this year to join sister brand Peugeot UK at Coventry in a move designed to improve cost efficiencies.
Earlier this year AM reported how Marc Lechantre had been appointed by PSA to oversee the UK operation above the Peugeot and Citroen UK managing directors, and had the remit of identifying efficiencies.
Over the last decade in the UK Citroen’s share of the new car market has fallen from 5.2% to 3.5% while Peugeot’s has dropped from from 8.4% to 4.9%.
When Peugeot's £25m Coventry headquarters was built in 2008 it was initially intended to house Citroen alongside.
Both brands already share a training academy and parts service back office.
In March workers were informed of plans for a cost-cutting programme and warned staffing levels will be recalculated.
Peugeot told the Coventry Telegraph: "There is a large reorganisation taking place and a consolidation process to move Citroen UK to Coventry. It makes more sense to run the business on one site and it will mean a reduction in head count. For certain roles on two sites we won’t need as many.”
Peugeot (black) and Citroen (yellow) sales and market share. Source: AMi
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
iceage - 25/04/2012 12:28
2 drowning men together dont make a swimmer