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Citroen UK to share Peugeot's £25m Coventry HQ

Citroen UK will leave its Slough base later this year to join sister brand Peugeot UK at Coventry in a move designed to improve cost efficiencies.

Earlier this year AM reported how Marc Lechantre had been appointed by PSA to oversee the UK operation above the Peugeot and Citroen UK managing directors, and had the remit of identifying efficiencies.

Over the last decade in the UK Citroen’s share of the new car market has fallen from 5.2% to 3.5% while Peugeot’s has dropped from from 8.4% to 4.9%.

When Peugeot's £25m Coventry headquarters was built in 2008 it was initially intended to house Citroen alongside.

Both brands already share a training academy and parts service back office.

In March workers were informed of plans for a cost-cutting programme and warned staffing levels will be recalculated.

Peugeot told the Coventry Telegraph: "There is a large reorganisation taking place and a consolidation process to move Citroen UK to Coventry. It makes more sense to run the business on one site and it will mean a reduction in head count. For certain roles on two sites we won’t need as many.”

Peugeot (black) and Citroen (yellow) sales and market share. Source: AMi 


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  • iceage - 25/04/2012 12:28

    2 drowning men together dont make a swimmer

  • Irishboy4 - 03/05/2012 05:59

    iceage that was a somewhat unfair comment. We need both Citroen and Peugeot as entities to combat the ever growing strength of VW. PSA made a mistake in not concentrating on lower weight and thereby Co2 emmissions for their products which allowed the likes of Kia and Hyundai to get ahead of them. They alos should not have closed the Ryton production facility, which had an adverse effect on sales. But in the final analysis they are not drowning and have a good product range. QED

  • Elmsteader - 17/11/2012 20:40

    Peugeot's big down fall was not only closing Ryton but more importantly removing Franchises from small town dealerships such as Moore brothers in Crediton, Dobles of Hemyock, they thought all customer loyalty was for the brand when the strengh of the network was in the loyalty toward good customer service from these dealers. Big big mistake Peogeot.