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Dealers beat carmakers for leasing company favour

Leasing companies are more satisfied with their relationships with dealers than they are with their manufacturer partners' overall support.

The major motor manufacturers need to improve their propositions to the contract hire and leasing sector after a survey revealed that overall satisfaction levels sit below 50%.

Senior personnel from 34 of the major leasing providers were asked by Experteye to rate their satisfaction across eight key areas.

Satisfaction levels were highest for the ‘brand and vehicle range provided’ (59%), with dealer performance in second place at 55%.

Respondents were least satisfied with vehicle manufacturers’ ‘fleet strategy’ with a 43% satisfaction rate. ‘Support terms’ was next lowest at 44%.


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