In a bid to help make motor insurance more affordable the Royal Society for the Prevention of Accidents (RoSPA) has signed an exclusive agreement which will enable insurance premiums to be based on an accurate level of individual risk, rather than traditional proxies such as age, gender and postcode.
The deal with MyDrive Solutions gives MyDrive access to a group of RoSPA advanced drivers, into whose cars it has installed its Dynamic Drive Recorder to collect second-by-second driver-analysis information.
The data collected will be used to develop a profile of an advanced driver, against which the driving styles of MyDrive technology users will be compared on an ongoing basis.
Insurance firms will then be able to set premiums based on the accurate level of risk presented by individual drivers.
Rick Wood, RoSPA’s head of driver training, and his team have worked alongside the MyDrive software engineering team to certify the correct indicators to determine true driver capability and to ensure that a robust, credible and objective benchmark is set.
As well as promoting safer driving, it is hoped that a bespoke approach to insurance premiums will have significant advantages for drivers, particularly some young drivers, who currently face being priced out of owning a car due to the high cost of insurance.