Events services provider Grass Roots Live has been retained by Jaguar to run its experiential programme for the next three years.
The programme covers 350 events including Dealer Ride & Drive days for Jaguar’s 90-strong national network, Track Experiences at venues such as Thruxtron, Rockingham and Oulton Park, the Motorexpo show at Canary Wharf and Cholmondeley Pageant of Power.
The plan is to deliver ‘valuable touch and feel time’ with over 15,000 existing and potential Jaguar customers.
Marcus Wall, Jaguar’s experiential marketing manager, commented: “We are delighted to continue our partnership with Grass Roots Live.
“I appreciate the way the team has fully immersed itself with the Jaguar brand, their attention to detail and the high quality of production.”
Charles Moyle, managing director of Grass Roots Live, added: “It is a privilege and a joy to work with such a high quality product and to see the excitement in the eyes of the customer at the various events throughout the year.”