Dacia will reveal the UK price of its Duster SUV on 27 June, before announcing full ‘UK pre-launch details’ at the Goodwood Festival of Speed the following day.
Attending the ‘quintessentially elegant’ event for the first time, Dacia will introduce the Duster using the marketing strapline ‘You do the maths’.
Aiming for high visibility, it will be the official sponsor of the Goodwood Festival of Speed campsite, which accommodates several thousand visitors each year.
To demonstrate the Dacia ethos of ‘remaining grounded and in touch with customers’, the brand will provide a shuttle service between the show and local amenities from 7-11pm from 27 June to 1 July.
50 competition winners will be taking public test drives in left-hand-drive Dusters as part of the Moving Motor Show on Thursday, while three static Dusters will be available for closer inspection right through until Sunday.
For those not traveling to West Sussex, 127 UK Dacia retailers will have Dusters in their showrooms from 28 June.