AM Online

Skoda supports Citigo launch with 'unprecedented spend'

Skoda has launched a big marketing push behind its new Citigo with a multi-million pound campaign which includes a series of 30-second TV commercials.

The series of four adverts position the Citigo as a new “communication tool”.

Each execution will focus on a specific product feature of the city car, including its City Safe self-activating brake assist, portable infotainment device and the vehicle’s internal dimensions.

The national campaign will be supported by “unprecedented spend” for the Czech brand in feature print advertising across national, women’s weekly and motoring titles; complemented by a schedule of digital, outdoor and social media activities.

There will also be daily prizes up for grabs through a‘Spin the Citigo’ competition, hosted on the Škoda UK Facebook page. The competition encourages users to engage with the brand by spinning the Citigo in order to win prizes to enjoy with their friends.

The ultimate prize winner will experience a luxury weekend away for two, with £500 each to spend in Selfridges and the use of a Citigo.
 



Click here for manufacturer best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest


Login  /  Register

Comments

  • Irishboy4 - 06/06/2012 13:24

    Just another Polo clone, remember, if you are that old, the Mini came as a Riley Elf, Wolseley Hornet, Autin 7 and and of course the Morris Mini Minor. Character and style was standard, although the UpCitigo will be safer!

    Reply as guest

    Login  /  Register