Ford dealers can expect new B-Max models to be delivered to showrooms in September as production has started on the new small “multi-activity vehicle” in Romania.
Ford believes UK dealers will be able to capitalise as customers of larger cars look to downsize to smaller more efficient cars and 20% of small cars owners seeking more space.
According to the manufacturer’s research, 40% of Europe’s large car owners are looking to downsize.
The small SUV segment is forecast to grow by 17% by 2018. Since the first compact multi-activity vehicle appeared in 2000, it has already seen rapid growth – with five competitors in the segment by 2003 rising to ten in 2008. By the end of this year twelve models are expected to be available.
Henry Mason of global trend experts trendwatching.com, said: “With many consumers in Europe facing financial pressures, the status symbol of owning the most expensive, biggest or fastest is taking a back seat to being a smart, savvy or sustainable consumer.
“European consumers are mature, urban and sophisticated. Naturally these ‘citysumers’ want cars that fit into their flexible, compact lifestyles.”
Ford is marketing its new B-Max with an Ingenious Minds Live video which highlights the car’s integrated central pillar and Easy Access Door System.