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Infiniti launches car concierge service in the US

Infiniti has launched a new personal assistance service for customers in the US which will grant them 24-hour access to a car concierge for four years.

Each customer that buys a new Infiniti can call the brand’s team of “professional personal assistants” to:

• Book restaurants
• Arrange flights
• Phone to wake you up in the morning
• Book film/gig tickets
• Arrange a round of golf
• Arrange transport
• Tell you the weather forecast
• Plan an event
• Advise on gift recommendations
• Find you a phone number

The service fits with the Japanese brand's intention to create a boutique hotel experience.

It’s unlikely the service will come to the UK, but Infiniti does already employ account managers which are appointed to individual customers to look after their motoring needs.

Infiniti is using a US-based company called MyStar to provide the service which specialises in providing branded personal assistance packages to customers of dealerships and manufacturer brands.

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