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Dealers should consider Facebook a vital marketing tool

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Automotive eCRM specialist Marketing Delivery is advising dealers that having a Facebook page is now just as important as having a website.

To support this claim it provides the following statistics:

• There are over 30m Facebook users in the UK (nearly 60% of all UK internet users)
• 30% of users are 35-54 and the 45+ age groups are the fastest growing segments
• 71% of potential customers would be likely to purchase a vehicle from a particular car manufacturer or dealer if they found positive comments posted on social media sites
• Facebook is now the second biggest source of online traffic after Google

Managing director of Marketing Delivery, Jeremy Evans, points out that TV and magazine adverts are awash with ‘like us on Facebook’ promotions.

“The Facebook environment is generally more trusted by consumers than an unfamiliar website so it is an important place for dealers to ‘meet’ their customers and build a relationship,” he said.

Barnard & Brough and the Dees and Grange divisions of Cambria Motor Group are among those to have signed up for Marketing Delivery’s SmartMail Social service, which manages the process of creating and maintaining a Facebook page.
 

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  • dalejcullen@path - 30/08/2012 13:53

    Dealers should always investigate new channels to maximise their communications. However ensure that this not at the expense of more productive and effective channels such s CRM. Face book is widely misused by many and is not simply another tool to advertise latest deals, in essence Facebook and other such mediums are Social tools and this is the key element to success on Facebook. Facebook is undoubtedly a fantastic tool, it is a tool however that has far more costs associated with it than many realise. Professional Facebook marketing is for the professionals and comes at a price

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  • dalejcullen@path - 30/08/2012 13:53

    Dealers should always investigate new channels to maximise their communications. However ensure that this not at the expense of more productive and effective channels such s CRM. Face book is widely misused by many and is not simply another tool to advertise latest deals, in essence Facebook and other such mediums are Social tools and this is the key element to success on Facebook. Facebook is undoubtedly a fantastic tool, it is a tool however that has far more costs associated with it than many realise. Professional Facebook marketing is for the professionals and comes at a price

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  • Dev KS - 01/09/2012 09:41

    Dale at Path is right... It's not necessarily the right marketplace for dealers to be on at all in some respects, unless there is some form of customer testimonial or good news to portray that brings trust and goodwill back into the showroom. Treat it as an opportunity for positive word of mouth, not a billboard...

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