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Used car customers want security and peace of mind

According to RAC Warranty, a combination of continuing economic uncertainty and rising prices is leading used car buyers to look for ‘safe choices that will not be the cause of unexpected bills’.

Customers are frequently surprised at the disparity between what they would like and what they can afford, it says, so dealers need to present used cars as ‘highly credible’.

Ian Simpson, sales and marketing director at RAC Warranty, said: “Dealers need to judge the customer mindset carefully.

“Used car buyers are finding themselves spending more than they would like at a time when they feel vulnerable from an economic point of view.

“People are worried about their jobs, their income and the way in which savings are being eroded. They want cars that appear trustworthy and are unlikely to create trouble.

“Therefore, stock should be well presented, clearly cared for, have good history and be supported by warranties and other financial safety net products.”
 

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