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Toyota targets youth market with Yaris Trend

Toyota will attempt to attract a younger audience to its brand by launching a new edition of its Yaris which will go on sale next year.

The Japanese brand believes the new Yaris Trend has been designed “for younger customers who make fashionable design a priority” helping to capture customers that would be looking at the Fiat 500 and Citroen DS3.

New design elements include chrome features on the fog lights surrounds and headlamps, chrome door sills and door mirror covers.

The Trend also includes two-tone 16-inch alloy wheels with machine-finished surfaces and Deco line surface detail that runs back across the bodywork from the headlights. At the rear there is a roof spoiler and hybrid-style LED lamp clusters.

The 2013 Yaris Trend with Deco line will be available in white or silver, colours chosen to maximise its visual impact; versions without the Deco line will be offered in the full range of Yaris exterior finishes.

Interior changes include a new soft-touch dashboard and upper door panels finished in white, shorter gear shift lever with larger knob and more painted trim elements much like models like the Fiat 500.

Pricing is expected to be revealed closer to the new model’s launch early next year.



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