Independent dealer Blackworth Car Sales is having to reassure its customers after relocating to a site previously occupied by Wiltshire Motor Company which was investigated by police.
The Blackworth dealership is looking to open September 29 at the site on Moormead Road, Wroughton near Swindon.
Police are investigation previous owners Wiltshire Motor Company after it started selling cars on behalf of customers and purchased cars were not delivered.
Marcus Edginton, the director of Blackworth Car Sales, told the Swindon Advertiser: “We can only say sorry for the people who been involved with that company.
“The problem is people like them give us a bad name and we get tarred with the same brush.
“We have had people coming into us who have been left high and dry by this company.
“We want to draw a line under that and show that we are a good company with good ethics, who are going to be here for the next 10 years providing a high quality service.”