Jaguar Land Rover is creating 800 jobs at its Solihull factory to help support the introduction of new models programmes throughout this year.
The extra staff will also help with supporting production as retail sales have increased by 30%, boosted by strong markets in the UK, China and the US.
In 2012, Jaguar Land Rover sales (357,773 vehicles) were up in every major market due to new model introductions and update programmes.
China is now Jaguar Land Rover’s largest market delivering its best ever sales performance in 2012 (71,940, up 71%). It is followed by the UK (68,333 up 19%), USA (55,675, up 11%), Russia (20,549, up 43%) and Germany (16,722 up 41%).
Phil Popham, Jaguar Land Rover’s director of group sales operations, said: "2012 has been a strong year for Jaguar Land Rover with record breaking sales performance globally.
“All of our key markets saw strong progress, with demand for our premium vehicles setting new records in a very competitive environment.
“Looking ahead to 2013, we are continuing to invest in our business to support our ambitious plans for growth and we will be introducing eight new or refreshed products throughout the year.”
Notable product performances were delivered by the Range Rover Evoque with 108,598 vehicles sold in its first full year of sales – more than any other previous Land Rover model.
Land Rover has also seen its Land Rover Discovery 4/LR4 (up 3%), Range Rover Sport (up 4%) and first deliveries of the new Range Rover have now commenced.
Jaguar Land Rover has recently confirmed a £370 million ($600million) investment programme for its Solihull site which includes the installation of a new aluminium body shop for the new Range Rover as well as upgrades to paint-applications technologies, trim assembly, warehousing and Jaguar Land Rover’s first customer handover centre.