Infiniti has appointed Nicolas Tschann to the newly created role of product director for Europe, the Middle East and Africa.

He previously headed up the team that developed the Infiniti Q30 Concept which was shown at the Frankfurt Motor Show. Nissan’s Sunderland factory will build the production version of the Q30 Concept in 2015.

Based at Infiniti EMEA headquarters in Rolle, Switzerland, Tschann will co-ordinate all new-model development for the region.

Reporting to Fintan Knight, vice president Infiniti EMEA, Tschann will work with Infiniti EMEA’s product managers and product planning teams to develop new models tailored to specific market needs.

He will be working with design and technical teams in the UK as well as with the Infiniti Red Bull Racing Formula One team.

Tschann has worked for Infiniti in Europe in a variety of product planning and product marketing roles since 2006, when he joined the brand from Nissan Europe.

Prior to his appointment as product director, Tschann was chief product specialist with Infiniti EMEA in Rolle.

Tschann said: “In new product terms, this is the most exciting time for Infiniti in its short history in Europe.

“There are great challenges ahead but we have great expectations and I am confident we can build on our achievements so far and develop models that take premium motoring to new customers.”