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Take a fresh approach to your finance in 2014

Advertorial feature from DSG

Look beyond the rates to find a flexible and committed funding partner

This can be the time of year that dealers make key decisions about which funding partners to use for the forthcoming year. Beyond the manufacturer package, the choices are now greater than ever and the criteria used by dealers to make decisions in this area will vary. When considering each finance provider, it may be easy to use VB and rates as the basic differentiator, but in the modern F&I environment a funding partner needs to bring much more to the table than an eye-catching package. A proactive funding partner should be able to demonstrate how they can make the finance operation not only more profitable, but more efficient, creative and ultimately deliver increased vehicle sales.

At DSG, we believe there is a different approach to consider. We understand that tradition usually places an independent broker behind a mainstream lender, but tradition should sometimes be examined for its relevance.

Our philosophy is based around proving our value, firstly to senior management, and then, with their support, to each individual site and the key personnel within. We don’t negotiate for volume. We look for commitment to our position within our dealer partners, trusting our products and service to be the influence that drives our volume success.

Working with DSG combines the ultimate in package flexibility and cutting-edge product delivery. Our QST system ensures your business manager is presented with a wealth of funding options for every deal, with the most up-to-date pricing and unparalleled support, but without the pressure of a multi-million-pound agreement in the background.

Seamless and transparent management
A relationship with DSG allows our partners access to the facilities of all the key lenders across the full product spectrum, from prestige lending, through prime HP and PCP, into high-LTV motor loans and near and non-prime packages.

All of these are managed seamlessly and transparently through QST. Our system also removes the need for multi-level, complicated commission packages, as our up-to-date commission is displayed clearly with every quote.

We take a consultative approach. We will help to identify the areas where DSG can have the most positive influence on results, and, where required, provide bespoke terms to ensure we complement the objectives of the business.

Our senior relationship managers will report each month with a detailed analysis of how and where we were able to bring value to the group and assist wherever required in training and product awareness, across our range.

Alongside our extensive product suite, we are able to offer top-level IT consultation and provide tools to enhance the effectiveness of dealer websites, including our unique Absolute Leads scheme, where we screen and pre-approve direct finance applicants hitting the dealer website.

With 25 years of consistent trading, we have a clarity about the franchised dealer requirement that larger organisations cannot share. Perhaps this is now the perfect opportunity for your group to consider a different approach to appointing the finance provider panel
for 2014.


To discuss this further, please contact Mark Gow on 07973 831913 or email


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