Endeavour Automotive has expanded its operations having, from today, taken on the Watford territory for Hyundai.
The dealer group started trading in August 2012, taking over the brand's operation in Edgware Road.
John Caney, managing director, said "This is a very important strategic move for Endeavour in developing a market area strategy with Hyundai."
2014 will see continued growth for Endeavour, he said, furthering the strategy to create a regional group with a balance of manufacturer representation.
“We are a young and vibrant company which is passionate and determined to challenge the old ways of doing things whilst exceeding customers’ expectations – a philosophy that will extend with the launch of Hyundai Watford.”