Toyota has reclaimed the top spot as the most valuable automotive brand in the BrandZ Top 100 Most Valuable Global Brands 2013 list.
Toyota’s brand value increased by 12% to $24.5 billion (£16.2 billion), making it one of the biggest movers in the automotive sector at 23rd place.
According to the report, although automotive sales improved in some regions, they remained below pre-recession levels in others, adversely impacting overall brand values.
In contrast, global sales for Toyota in 2012 increased by 22.6% to 9.75 million units which positively contributed towards the company’s brand valuation in this year’s report.
BrandZ also suggests that brand value developments in the sector were shaped in part by the growth of customer affinity towards hybrid vehicles.Th
Top automotive brandsin the BrandZ 100 list
23 Toyota $24.5bn
24 BMW $24.02bn
43 Mercedes-Benz $18bn
71 Honda $12.4bn
86 Nissan $10.2bn
100 Volkswagen $8.8bn