Citroen Vans will be sponsoring Discovery Networks UK’s documentaries in a 12 month deal from May 31.
The campaign will see Citroën Vans sponsor over 235 hours of programming per month on the Discovery Channel; Discovery Science and Discovery History.
There will be 80 second indents on the Nemo, Berlingo, Dispath and Relay each hour as openers, closers and break bumpers across the documentaries shown on the channel.
Citroën Vans will gain a high level of on-air visibility for the Nemo, Berlingo, Dispatch and Relay - with 80 seconds of idents shown per hour as openers, closers and break bumpers across Discovery’s documentary portfolio.
This year-long campaign targets ABC1 van buyers and SME business owners.
The campaign includes a co-branded microsite, three competitions promoted both on air and on Discovery’s social feeds, as well as promotion in Discovery’s newsletters.
In addition, Citroën commercial vehicle test drives will be offered from Discovery’s digital hub, which will also promote the viewer competitions.
Mark Lynch, Citroën’s marketing manager for fleet, business & commercial vehicles, said: “Citroën is always looking for original ways to promote our LCV range and to reach a wider van buying audience, including key small business owners.
“With this latest campaign we have adopted an innovative creative route, using characters that might be found in documentaries, taking them out of their natural environment and putting them into a Citroën showroom.
“These characters then explore the features and benefits of Citroën van models in a way that will catch the imagination of potential buyers.”