Audi is to be the debut advertiser of the UK’s largest in-door advertising screen at London’s Waterloo Station.
The Waterloo Motion screen, managed by JCDecauxLive, is scheduled to go live from September.
The ad slots will go live on the screen – which measures 40m x 3m providing 120m squared of ad space – at the end of September gaining the brand exposure of up to 1.5 million each weekday.
It remains unclear as to which models Audi will advertise on the screen or the length of the planned campaign but sources at the company confirmed its ads will feature on the animated screen at launch.
JCDecauxLive claims the screens – dubbed Waterloo Motion – are the largest in-door advertising screens in the UK, making it one of the largest of its kind in the world which will offer brands the ability to showcase content across the entire screen, or split it into equal segments to create a story board.