BEN, the automotive industry charity will be celebrating its 108th birthday and the arrival of a new member of staff, Benjamin Bear, during the week 15th - 21st July 2013.
The annual celebration, National BEN Week, has become a focus for many supportive industry concerns and this year, with the new theme ‘Bear Us In Mind’, fundraising expectations are running high.
The ‘Bear Us In Mind’ theme aims to encourage automotive companies to get their staff involved in having fun whilst raising awareness and funds for the charity. The suggested minimum target of £108, in recognition of BEN’s age, reflects 108 years of care and support for automotive industry people.
Kelly Neal, BEN’s Events & Exhibitions Manager said: ‘National BEN Week gives everybody the opportunity to have some fun and, with the arrival of our new member of staff, the opportunities are endless; Best Dressed Bear, Bear Bake-Off, Teddy Bear’s Picnic, a Bear Road Trip and Fact or Bear-Faced Lie are just a few of the ideas we’ve come up with but what we need now is to get as many people to take part as we can.
"No matter how big or small the fundraising idea, every penny goes towards helping our automotive industry colleagues in times of need.’
Benjamin Bear even has his own Facebook page so if you’d like to post messages and images of your National BEN Week activities why not show everyone how imaginative your team were.
So please, everyone, Bear all for BEN!
For more information on National BEN week and to get involved please contact, Leanne Ledger on 01344 294714 or email Benjamin.firstname.lastname@example.org
Alternatively, BEN’s anniversary presents an ideal opportunity for businesses to donate on percentage-of-unit sales during the week.