Channel 4 has commissioned a new three-part documentary series called The Dealership which will follow used car supermarket Essex Car Company.
The description of the show states: “Viewers will get to know the salesmen who will do anything they can to close a deal, as well as meeting buyers with an eye for a bargain.”
Richard Macer of Platform Productions said: “Car dealing in recession hit Britain is a tough existence.
“Over six months filming at Essex Car Company we found that the profit margins are not what they used to be and for the sales staff it really is survival of the fittest.
“Second hand car dealers here need to live off their wits and have the gift of the gab in order to take home the bacon.”
Do you think this documentary series will portray the automotive retail industry in a positive light? Please leave your thoughts in the comment section below.