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Mazda to benefit from European Senior Tour golfing exposure

Mazda UK is the ‘Official Vehicle Partner’ for one of the most prestigious events on the European Senior Tour - the Travis Perkins plc Senior Masters - taking place from 30 August to 1 September 2013.

The event is hoping to beat last year’s record crowd of 23,000 people over the three days of the 54-hole competition where the manufacturer will use the event to further raise brand awareness among company car drivers.

The Travis Perkins plc Senior Masters is being held for the 13th time over the Duke’s Course at Woburn and for the first time 2010 European Ryder Cup Captain Colin Montgomerie is among the legends of the game competing.

Mazda will be exhibiting a number of cars at the venue – the multi award-winning  Mazda6 and the Mazda CX-5 compact SUV, alongside the Mazda MX-5 sports car.

During the event there will also be Mazda branding throughout the course. A highlights package from the event will be screened daily on Sky Sports that will further boost Mazda brand exposure.

Mazda head of fleet Steve Tomlinson said: “Many visitors to the Senior Masters will be company car drivers, which is a major target audience for Mazda, especially with our all-new Mazda6. Our first-time sponsorship involvement will raise brand awareness and encourage attendees to consider Mazda when they choose their next company car.”

Tomlinson said: “Participation in golf is increasing and there is phenomenal interest from people wanting to see events on the Senior Tour as demonstrated by record attendance at the Senior Masters last year and an expectation of that figure being exceeded this year.”

Ahead of the event Mazda UK is holding a competition to win the an ‘Ultimate Golf Drive’ as the first prize, this includes the loan of a top-of-the-range Mazda for a month, as well as two rounds of golf at one of the UK’s top golf resorts, overnight accommodation, breakfast, dinner and two tickets to any day of the Senior Masters.

Tomlinson concluded: “Mazda’s partnership with the Senior Masters promises to be exciting for both parties and we are confident that the relationship will help showcase our comprehensive model range.”

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