Volvo has signed a deal with Reevoo to incorporate reviews from its customers on its website.
Georgina Williams, head of marketing at Volvo Car UK, said: “Car buying involves a significant financial investment so it can often be a very emotional experience – we know that car buyers will talk to their friends for opinions, advice and recommendations about what they drive, before heading online to do more research.
“So we wanted to find a way of reassuring people when they come to our website that buying a Volvo is an experience they can look forward to. What better way to do that than let them see reviews from existing customers.”
Reevoo collects, collates and publishes independent online car reviews from real Volvo owners with no editing or censorship.
Williams said: “We know that our customers love their cars and the experience of owning a Volvo, so why not tell as many people as possible? There’s no better reassurance than a recommendation and we’re looking forward to seeing how the reviews can encourage more people to join our brand.”