Auto Trader has once again confirmed its on-going support of the AM Awards by sponsoring the Best Dealer Website & Digital Initiative of the Year categories at the 2014 event.

In confirming the package, Auto Trader sales director Sharon Randall said: “Auto Trader are once again delighted to be a sponsor at the upcoming AM Awards 2014."

As the UK’s number one automotive digital marketplace for buying and selling new and used cars, Auto Trader makes it easy for dealers to put their adverts in front of buyers wherever they are searching – on desktop, mobile or tablet.

Autotrader.co.uk now attracts 11.5 million unique users every month who carry out over 174 million searches for new and used vehicles. In addition 4 million monthly unique users now visit our mobile site. This level of online traffic provides a unique insight into how consumer behaviour and demand is changing.  In such a dynamic market, dealer focus on matching vehicle supply to local demand has never been more important.

Auto Trader is committed to sharing the latest consumer insight and market intelligence with dealer customers to help generate more leads and increase sales.”

More information and the complete category listing and explanations of all awards can found on the AM Awards' website.

To request an entry form email amawards@bauermedia.co.uk.