Dealer group Marshalls is taking on the Maserati franchise in Cambridgeshire.
The new agreement will see Marshall Maserati at its established site in Tyrell Park, Peterborough.
The dealership have a five car showroom along with full service and repair facilities. It will open in April.
Daksh Gupta, CEO of Marshall Motor Group (pictured), said, “Maserati is an exciting brand with ambitious plans on the back of its enlarged product range.
"Peterborough is one of the fastest growing cities in Great Britain and is easily accessible for customers in the surrounding area, making this the ideal location for a new dealership for this brand. We are also excited to be partnering with our first specialist brand given our strategic intent to grow with specialist and premium brands in addition to our existing brand partners”.
The announcement follows a five year programme to balance Marshall’s portfolio.
“Over the last five years we have transformed Marshall from a regional group with a distinct volume franchise bias into a national group with a more balanced portfolio of core brand partners," said Gupta.
David Aldcroft, Maserati North Europe network development manager, said: “Marshall's reputation and desire to both represent Maserati and provide exceptional customer service will be a great asset to us and our customers. We are equally excited to see the significant growth in sales fuelled by the new Maserati Quattroporte and Ghibli models which are now at our dealerships. Marshall Motor Group is joining Maserati at a perfect and unprecedented time in our 100 year history”.
This latest appointment follows three recent additions to the Maserati dealer network in the Cardiff, Glasgow and Kent territories, in keeping with the growth aspirations of the Italian marque.
> Since October 2008, Marshall has added 51 new businesses to the group and has sold or closed 21 "marginal, non-core" businesses.
Turnover in 2013 approached £1 billion, nearly four times the underlying sales achieved in 2008 and, more importantly for a private company, return on capital employed will be close to 17%.
Headcount has grown to 2,200 from 800.
All of the growth has been funded internally by Marshall, using cash and profits generated by its existing businesses.
Marshall now operates in 17 counties across the UK up from just six in 2008, from Devon in the South West, to Cumbria, Lancashire and Yorkshire in the North.
As well as broadening the geographical footprint of the group, Marshall has increased the depth of its representation with many of its brand partners.
For example, Marshall has increased from seven to nine businesses with Jaguar Land Rover; increased from one to 15 businesses representing the Volkswagen Group; increased its Volvo representation from three sites to six; and the relationship with Honda has grown from a single business to seven.