Polestar accelerates expansion with Holden in Norwich

Polestar is opening a new car showroom in Norwich, launched in partnership with East Anglian dealership group Holden Group.

Located on Heigham Street, the Norwich showroom offers visitors the opportunity to experience the full Polestar line-up, including the Polestar 2 fastback, Polestar 3 SUV, and Polestar 4 SUV coupé.

It comes as the Polestar network continues to expand, with recent openings by Snows Motor Group and Waylands.

Matt Galvin, managing director of Polestar UK, said: “We’re excited to bring Polestar to Norwich and make our cars even more accessible across East Anglia.

"Customers here now have a conscious choice without compromise - great performance, easy ownership, and full transparency on carbon footprint.”

In addition to the Norwich Polestar dealership, Holden will open the UK’s second Polestar Pre-Owned used car centre in Bury St Edmunds later this year.

Tim Holden, chief executive of Holden Group, said: “We’re proud to bring Polestar to East Anglia. Once you’ve experienced and lived with an EV - especially one as good as a Polestar - there’s no going back.”

Holden Group has expanded in recent years, including its latest opening of a Renault and Dacia dealership in its former Volvo showroom at Downham Market, near King's Lynn.

That followed the relocation of the Volvo franchise to a new-build VRE-style dealership at King's Lynn.