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Nissan named one of the best global brands for 2014

Nissan has been named one of the world's most valuable brands for 2014, according to Interbrand.

The Best Global Brands study, conducted by Interbrand, ranked Nissan 56 – up from 65 in 2013.

The annual report looks at the ongoing investment and management of the brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the strength of the brand.

The value of the Nissan brand was estimated at $7.623 billion, an increase from last year's estimated value of nearly $6.2 billion.

Nissan Corporate Vice President and global head of Marketing and Brand Strategy, Roel de Vries, said: "Brand power is a key indicator of the health of the Nissan business and a major driver of the company's growth,

"We are pleased to see a 23 percent increase in brand value from last year - nearly doubling Nissan's brand value since its inaugural appearance on the list in 2011 - and recognition as a top riser in the study."

The study noted Nissan's recent launches for the Qashqai, Murano and Rogue as a demonstration of the brand's ‘Innovation and Excitement for Everyone’ positioning.

 



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