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Dealers: ensure you get the recognition you deserve


The entry deadline is approaching for the 2015 AM AWards.

To avoid failing to receive the recogntion of your peers, of the industry and assuring you get the fair opportunity to publicly acknowledge the great work your staff do - and show potential the jobs's market you are an employer of choice - please get your entry in for one of the 22 categories to us.

Let AM Awards' organiser Luke Clements have your entry at on or before October 31 to ensure you and your business is in the running for a prestigious accolade.

The AM Awards website

Why enter?

It's not just about the evening celebration.

Read how previous winners have used their accolades within the industry.

Jacqui Kaye, 2014 dealer principal of the year of Corkills Volkswagen, said "I have won awards in a number of different roles in my past but none compare with the honour of being bestowed with the Motor Industry’s most highly coveted label; AM Dealer Principal of the Year is without doubt the most highly prized trophy I have, or will likely ever receive. I am truly thrilled.

James Brown, managing director of the 2014 best dealership, Barnetts Motor Group said "To be recognised as Best Dealership 2014 in the AM Awards is the absolute pinnacle of the many achievements that Barnetts Volkswagen has enjoyed over the past few years. It's the award that everyone wants, and following on from our success in 2013 when we were crowned Sales Team of the Year, everyone in the dealership pulled together to focus on improving our performance and the customer experience.

Whilst we finished highly in the three departmental score cards that Volkswagen UK measured in 2013, there's always a feeling that each is just a summary of 10 KPi's and don't take into consideration some of the unique and individual ways that we perform to deliver a consistently high performance.

The tough audit process for the AM Awards recognises more than just KPi's and challenges a dealership to display those characteristics that make it worthy of winning such a prestigious award. I'm delighted that we have managed to demonstrate that whilst we fully support the Volkswagen brand, we have still managed to stamp a unique flavour within our business that provides an enjoyable modern customer experience. I believe that it's also a great place to work and that happy staff make happy customers.

Ultimately during 2013 we have managed to improve the financial result by a further 25% from a position that was already one of the highest within the Volkswagen brand in the UK."

David Smyth, director 2014 best retail group over 10 sites Swansway Garages, said "Winning the Best Retail Group over 10 sites AM Award, was an absolute thrill, particularly knowing that Swansway achieved an incredible 100% in the Awards audit process.

We are very much one large extended family, albeit with 650 members, and this Group Award belongs to each and every one of our employees who have enabled Swansway’s 10th year in business to start with such success.

Along with our Sunday Times Top Track 250 ranking of 141 and our 50th, and rising, position in the Sunday Times Best

Companies to Work for list, we truly feel we are living our values; caring, honest and proud and would like to take this

opportunity to thank all our staff for their hard work and dedication in winning this AM Award.”

John Bache, head of customer communications, Kia Motors, said "These two awards are a positive indication that taking the bold step two years ago of publishing honest customer reviews online has paid off and it's great recognition for the entire marketing team.

Chris Eccles, 2013 dealer principal of the year of Bowker BMW, said “The AM Awards are held in such high regard in the industry that to appear in the shortlist is a massive achievement. There were some outstanding car retailers attending the awards ceremony and it was an honour to be amongst them on such a prestigious evening.

I can honestly say it hasn’t sunk in yet that I won. And it feels a little strange that it’s my name on the trophy, because this has been a tremendous year for the whole Bowker Motor Group. We love success. But for us, success is about the customers having a brilliant retail experience and staff who look forward to coming to work in the morning. I can’t thank them all enough, and hope they can all take as much satisfaction from the AM award as I did!

I very much feel that the award and recognition would not be achievable without the support and efforts of the team around me, I just wish I could fit all of their names on the trophy also!”

Marcus Breitschwerdt, president & CEO of 2013 new car of the year winner Mercedes-Benz UK, said “This is a significant win that reflects not only our investment in innovation but also our commitment to listening to existing and potential customers and giving them exactly what they want. We have an exciting year ahead for the new A-Class, and this is a great start.”

Robin Luscombe, managing director of 2013 most improved company of the year Luscombe Suzuki Leeds, said “As for the award, it means a great deal to the dealership, not only for staff morale, but it gives customers a great deal of confidence and builds trust in the company, which we have noticed makes a big difference to potential customers.”

Jon Mathers, managing director of 2012 ‘Best Dealership’ winner Cross Roads, said: “We use the AM Award a lot. We are very proud of it and everyone likes to be associated with success. It demonstrates to banks that we are a good company and is also useful when talking to customers and new employees.”

Frank Berry, marketing manager of 2012 ‘Best Retail Group (more than 10)’ winner Day's Motor Group, said: “We’ve had enormous exposure in the local media with the logo appearing in all of our marketing activity. It is a badge of honour and other dealers are very respectful of it.”

Katie Williams, communications manager of 2012 ‘Best Digital Initiative’ winner Grants Seat, said: “Being a digital award it made sense to shout about it on Facebook and Twitter. We got a great response and were able to thank our loyal followers – customers, prospective customers and other businesses – who enabled us to put the case study together.”

Sue Blackshaw, marketing manager of 2012 ‘Aftersales Operation of the Year’ and ‘Best Marketing Initiative’ winner Blackshaws, said: “We created a series of advertorials in local newspapers on winning the awards and received really positive feedback from both existing and prospective customers. We also use the AM Awards logo in adverts, on the website and in our newsletters.”

Ian Dow, aftersales director of 2012 ‘Excellence in Customer Service’ winner Knights, said: “We have used it in bulletins and e-marketing and it has gone down very well. The Stoke Sentinel newspaper did a piece on us and AM gets to more people in the motor trade than you think – I never imagined so many people would congratulate us.”

Amarjit Shokar, dealer principal of 2012 ‘Sales Team of the Year’ winner Romford Mazda, said: “We use it as much as possible – on our website, on adverts, in the press – because it is something to be proud of. We talk about it in the showroom and it builds a good feeling, making customers feel more confident.”



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