The ‘Big Brother’ image of vehicle tracking technology is over, according to Masternaut.
The telematics company commissioned Atomik Research to conduct the survey – based on responses from 2,032 employees in the UK that drive as part of their job, 68% said they were comfortable with telematics being installed in their vehicles.
Despite being comfortable, just 17% of respondents said that their work vehicles were tracked, while only 11% said the personal vehicles they use for work are tracked.
32% said they would not be comfortable with having telematics installed in their vehicles, with 51% giving privacy issues as the reason, 14% said they didn’t understand how the data is used and 18% questioned the benefits.
CEO and chairman of Masternaut, Martin Hiscox, said: “In the past, UK drivers have shown a measured response to vehicle tracking technologies, which is now largely over both from a consumer and business perspective.
“As an industry, we cannot ignore the feedback from some drivers about data privacy. At Masternaut we’ve addressed this head on with our new Masternaut Connect platform, which holds data in a secure, anonymised format.”