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Jeep gets behind London NFL American football game

Jeep UK returns to London this weekend to continue its sponsorship of the NFL International Series.

Jeep is once again official car supplier for the game between the Detroit Lions and the Atlanta Falcons at Wembley Stadium and to kick off this weekend’s activities, Jeep will be among the supporters with displays at a massive fan rally at London’s landmark Trafalgar Square where more than 40,000 fans are expected to attend.

The 4x4 brand's display will feature a ‘green screen’ which allows visitors to sit inside a ‘virtual’ Jeep Wrangler with cheerleaders, for a photograph which they can then upload on to social media.

Fun competitions and giveaways will also form part of the Jeep spectacle both at Trafalgar Square and, on Sunday, at Wembley Stadium, where the new Jeep Cherokee will be available to view.

“This is a great partnership which sees two iconic US names coming together in a spectacular way,” says Damien Dally, head of brand, Jeep UK.

“Supporting the NFL gives us the chance to further raise awareness of Jeep’s range of cars as we welcome thousands of fans to this amazing match. We look forward to developing this relationship even further.”

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