Mazda Motor UK's dealers are showing their enthusiasm for the rejuvenated brand by embracing the company's new look with one dealer describing Mazda as "a great brand to work with."
Mazda UK is planning on completing installations of the brand's new visual identity on 80% of their 136-strong network, by next March.
Jeremy Thomson (pictured), managing director at Mazda Motors UK, sees this as a great endorsement of Mazda with dealers investing in the brand. "The new look has great kerb appeal and is very cost effective," he said.
Lifestyle Group's, Mazda brand manager, Mark Spowage described it as refreshing to have a more upmarket look and feel with customers reacting very positively.
Lifestyle Group has just completed purpose-built Ford and Mazda showrooms in Horsham, Sussex, and is about to install the new-look at its Gatwick outlet. Spowage is enthusiastic about the new look, noting in particular how much better the lighting is than in other franchise showrooms.
"The product we have now is fantastic and we're really looking forward to next year which will be the busiest year ever for Mazda," said Spowage.
The sales increase, from 25,000 just a couple of years ago to more than 37,500 this year, comes from a more streamlined and profitable dealer network. "It means more cars are sold through existing outlets which is helping dealer profitability and reinforcing our position as the franchise of choice for those dealers who want to expand their portfolio," said Thomson.