AM Online

Goodwood launches ultimate BMW driving experience

3

Powered by BMW, Goodwood has announced the launch of the ultimate driving experience which consists of an off-road trail and a 32-mile course across the 12,000-acre estate.

With the support of expert tuition; four key components make up Ultimate Driving at Goodwood; adventure, performance, academy and ultimate, all of which will be available to individual customers and groups.

Adventure will put you behind the wheel of a BMW X5 and X3 on an off-road course, performance features one-on-one tuition in BMW’s exceptional M235i, M3, M4, M5 and M6 cars, plus the Alpina D3 Bi-Turbo, academy gives under-17s the chance to drive a MINI Cooper around the historic motor circuit, while over-17s can tackle a winter handling session on the special high-tech, powerslide area and ultimate can be tailor-made to what you want.

Estate owner Lord March said: “This combination of Goodwood and BMW, in partnership with Michelin, creates a fusion of skills and expertise that will provide a truly exceptional new experience.

“With expert tuition at the motor circuit to help improve driving skills in some fabulous cars, and a challenging off-road course encompassing areas of the estate few have seen before, this will be a more hands-on activity than anything done before”.

BMW Group UK managing director Graeme Grieve said: "Through this unique partnership between BMW Group and Goodwood, visitors will have an unforgettable day in this wonderful setting. They will experience the best in our world-class line-up of performance cars - both MINI and BMW, as well as the ultimate luxury car from Rolls-Royce”.



Click here for manufacturer best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.