Aston Martin CEO Andy Palmer today announced a key change within the management team – Simon Sproule has been has been appointed to the position of Director of Marketing & Communications.
In his role Sproule will lead the global marketing and communication activities for the company. He will be based at the company’s headquarters at Gaydon, Warwickshire and will report to CEO Andy Palmer.
Sproule joins Aston Martin from Tesla Motors where he served as Vice President of Global Communications.
He has spent more than 20 years in the automotive industry and held senior management positions at Ford Motor Company, Nissan Motor Corporation and the Renault-Nissan Alliance, as well as his most recent assignment at Tesla Motors.
CEO of Aston Martin Andy Palmer said: “I am delighted to welcome Simon to the Aston Martin team. His wealth of experience in the marketing and communications arena is extremely valuable as we prepare the business for the next generation of Aston Martin products."
He assumes his new position from November 1.