ExchangeAndMart is to launch a social media package to help dealers harness the power of social media and boost website effectiveness.
In addition to maximising readily available tools, Exchange and Mart enables its dealers to put their stock list on their Facebook page.
The stock list is live so that any stock updates the dealer makes within its dealer management system means the information is automatically updated on Facebook.
Digital director of ExchangeAndMart Debra Healy said: “The Exchange and Mart social media offering is the ideal introduction for dealers keen to get started and enhance their marketing strategy.
“To compete in today’s market, dealers should fully integrate social media into their marketing strategy. The presence of social media profiles can significantly improve Google rankings for dealer websites, driving traffic and improving the potential for increased enquiries.
“Car dealers who don’t necessarily have the time or knowledge, will be able to use Exchange and Mart to professionally manage their social media marketing. Alternatively, those with existing social media profiles can gain hands-on or hands-off assistance to fully revamp their pages and create consistent dealer branding across all three social media sites.
“This launch is part of our ongoing commitment to helping dealers get the most from their marketing activity and get results that drive sales and boost profits.”