WMS Group and Aylesbury Motor Group have teamed up in a new television series starring retail guru Mary Portas.
The show, which focuses on shaking up the UK's motor trade through delivering exceptional customer service and aftersales support, will bring a number of innovative selling ideas to dealerships to assist in improving the customer experience and ultimately retention levels.
TV's Mary Portas, known for her high street retail expertise, sharp business acumen and even sharper tongue, has been working closely with Gatehouse Car Sales filming the new prime Channel 4 series, which airs later this year.
Sales director of Aylesbury Motor Group Paul Cockton, said: "Mary has turned Gatehouse upside down these past few weeks!
“The site has been refurbished, staff have been shaken up and re-trained, we have a brand new identity and our stock has been streamlined.
The new Gatehouse is a far cry from how it was a few weeks ago, and we hope that our customers will appreciate the changes we've made."
As part of its re-structure, Gatehouse Car Sales of Gatehouse Way, Aylesbury - Aylesbury Motor Group's approved used car site - has also adopted the WMS Group's flagship warranty scheme 'Safe and Sound', endorsed by Sir Stirling Moss.
The scheme carries a retail value of around £500, however, 'Safe and Sound' dealerships are required to include the elements free of charge with each approved vehicle. It includes a six-month wear & tear warranty, complete safety inspection, full provenance check, breakdown package and more.
WMS Group marketing manager Steph Newbery said: "This has been an incredible opportunity for both the WMS Group and Gatehouse.
The programme focuses on ensuring that every customer will receive the same high level of service and protection, and 'Safe and Sound' has been recognised as a mark of quality.
Mary has introduced a number of innovative ideas within Gatehouse's operation, and we are sure that many other dealerships will be able to benefit from them too.
We would like to thank everyone involved for selecting our flagship motoring scheme, and are confident that the dealership's used car buyers can look forward to receiving exceptional care during and after their purchase."