Shell has announced that it has been chosen by BMW AG as its only recommended global supplier for aftermarket engine oils for its BMW, Mini and BMW Motorrad brands.
From the start of 2015, premium engine oils manufactured by Shell will be available to customers at BMW’s network of more than 3,500 dealers in more than 140 countries, including the UK.
Until now, Castrol has been BMW's strategic oil partner since 1999.
The new collaboration means that Shell will produce and supply BMW’s branded engine oils. These products will meet the latest BMW engine specifications and are underpinned by Shell’s PurePlus Technology.
Mark Gainsborough, executive vice president for Shell Lubricants, said: “We are honoured to become BMW AG’s recommended supplier of aftermarket engine oil. We look forward to jointly supplying, distributing and marketing these oils, as of start 2015.”
“This is recognition of the benefits of Shell’s engine oil expertise and cutting-edge technology by one of the world’s leading premium manufacturer of automobiles and motorcycles. This includes an acknowledgment of the value of our most recent innovation: Shell PurePlus Technology for premium engine oils.”“
This deal brings two leading brands together to offer the best of performance and technology to BMW service customers. Both companies have a very strong commitment to premium products and services, giving us much in common.”
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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