Infiniti has today opened stores in two prime London locations attracting over 70million visitors per year.
The brand's new sites at Westfield London and Westfield Stratford City are designed to be semi-permanent structures and will have cars on display as well as a range of cars standing by for test drives.
The walk-in stores will be changing their displayed model of choice on a regular basis to give visitors a chance to get up close and personal with the latest models and discover Infiniti’s distinctive approach to design and technology.
Infiniti vice president for Europe, Middle East and Africa, François Goupil de Bouillé, said: “Westfield centres offer world class retail environments where a premium brand like Infiniti will feel naturally at home. The opening of the Infiniti stores provides us with a further great opportunity to get close to our customers, and to be able to share with them Infiniti’s exciting and innovative spirit.”
Initially, visitors will be able to experience the new Infiniti Q50 2.0 Turbo, which will be on show at the centres and also available for test drives. Infiniti staff will be on hand to explain the car’s advanced features and demonstrate its performance and handling abilities around a special on-road route close to each of the centres.
No advance booking is necessary; customers can simply drop in at the store or the test drive area,but advanced bookings can also be made by calling Infiniti at Westfield Stratford City on 0844 824 8609 or Westfield London 0844 824 8613.