Motors.co.uk and News UK, owners of Sun Motors and Sunday Times Driving, are joining forces to create a joint classified and display advertising network.
The companies said the partnership will combine their collective reach of UK car buyers, with Motors.co.uk adding Sun Motors and Sunday Times Driving classified websites to its network, which already includes Parkers, HonestJohn, Carsite, Desperate Seller and Autovillage.
Motors.co.uk revealed earlier this year plans to grow its share of the car classifieds market, currently dominated by Auto Trader.
Motors.co.uk will be responsible for dealer classified advertising to its network, and in return, News UK will have the ability to sell Motors.co.uk as part of its display network, creating targeted digital and print advertising that extends across their portfolio, including parent products: The Sun, The Times and The Sunday Times.
Motors.co.uk, part of Manheim, will incorporate its 'smart search' classified platform on Sun Motors and Sunday Times Driving, enabling car buyers to explore options by lifestyle need or more directly on a make and model basis.
Sun Motors, launched in early 2014, and Sunday Times Driving, launched in 2012, will continue to produce its breadth of motoring news, roadtests and consumer advice from motoring journalists like Jeremy Clarkson and Giles Smith.
Andy Coulthurst, managing director of Motors.co.uk, said: “The addition of these powerful brands to our network provides Motors.co.uk dealers with access to an even wider selection of automotive classified sites via a single commercial relationship.
"We know that consumers research multiple sites in their car search. The Motors.co.uk Network seeks to give visibility throughout the process.
“Outside of our classified partnership, we are also working closely with News UK to build a unique new car advertising network, providing smart search technology for new car shoppers to allow car manufacturers to present their brand to in-market car buyers all over the UK.”
Jim Murray Jones, general manager of Sun Motors and Sunday Times Driving, added: “This is great news for the loyal readers of our world-famous brands. They will now have access to an even greater range of vehicles to choose from while still being able to rely on the trusted advice of our expert motoring journalists to ensure they get value for their money in a complicated market.
"We are excited to join forces with Motors.co.uk and this partnership has the potential for us to develop further innovations to ease our customers through the purchase process, from early brand awareness to their final purchase”