Kia Motors UK took over a service station, charging all customers £2.80 for their fuel, in a promotion for the electric powered Kia Soul. The money equates to the amount payable for a full charge of the car's battery.
"That's made my day. I've been in a bad mood all morning," said one customer. "£2.80? Can I put more in then," said another. And the assistant told one customer: "Your snacks are going to be costing more than your fuel."
The event also caused traffic congestion as drivers queued to take advantage of the short-lived offer.
Video highlights of the event
Unveiled at the Chicago Motor Show, the Soul EV is Kia's first all-electric, zero-emissions car sold in the UK.
The EV's look is inspired by the 2012 Kia Track'ster concept and utilises a highly energy-dense lithium-ion polymer battery expected to yield a range of approximately 80-100 miles of 'real-world' driving on a full charge. The Soul EV is charged by plugging into any standard 120v outlet or a conventional 240v EV charger.
The Soul EV is priced £24,995, including the plug in car grant (PiCG) of £5,000.