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Giti Tire appoints new UK marketing manager

Giti Tire has promoted Ashleigh Warren (pictured) to UK marketing manager of its passenger car and light truck division.

Working across the manufacturer's mid-tier brands, GT Radial, Primewell and Runway, Warren will work closely with distributors on retail, product and media strategies as the company aims to augment its independent dealer network and increase prominence of its expanding tyre portfolios.

Warren joined the company in May 2012 from Sage UK as a marketing assistant – Europe and has since taken on the role of marketing coordinator.

Managing director – Europe, Richard Lyons said: "Warren has excelled in the company, her relationship management, product knowledge, creative marketing and event organisation skills are second-to-none and the promotion is well deserved.

"The UK passenger car and light truck market remains a key strategic area in our future growth plans, and the commitment and passion she will bring to the role will ensure we continue to make great strides forwards."

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