Audi
Audi used its Super Bowl advert to promote its new A3. The ad centres on what happens when you compromise - in this case, combining a Doberman with a Chihuahua.
Fiat Chrysler Automobiles
The recently unified Fiat Chrysler Automobiles company was one of the biggest spenders on advertising at the superbowl with three adverts during the game. These included Maserati's own spot, a Jeep advert and signing up Bob Dylan to promote Chrysler.
Maserati
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