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How MG is trying to make a 90-year-old brand ‘new’ again

MG’s model plan and registration aspirations

    
Growth opportunities: MG’s CS crossover  

MG’s model line-up will grow from 2015 or early 2016 with the CS crossover, described as akin to the Kia Sportage, which demonstrates an awareness of a growing segment.

Asked about C- and D- segment cars,  with their potential fleet interest, Sam Burton said while the MG6 sits between the two (not something leasing companies or fleet managers have traditionally been comfortable with), he needs the C- segment MG5 (shown as a concept  at the 2011 Shanghai Motor Show).

It is not planned to arrive in the next couple of years, however, as the Longbridge team – and its dealers – have to prove they can do a better job at winning over the fleet sector with the MG6.

At a ride and drive event last year, some fleet buyers told Burton they weren’t aware MG was making cars again.

His contract hire plan will see MG target 20,000 businesses with a message focusing on the MG6 diesel, followed up with call centre activity.

For 2014, MG is forecasting 4,500 registrations, made up of 3,500 MG3s and about 1,000 MG6s – 90 cars per dealer on average. For 2015, the plan is 7,600 units (6,000 MG3 and 1,600 MG6) from 80 dealers. Burton said if the MG3 really takes off, he can ask for more allocation to the UK.

2016’s plan is 10,000+ units from 100 dealers, with crucial growth opportunities from the CS crossover added to the range.



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