Audi UK regional network development manager Stuart Clarkson, centre, with Sophie Raworth and RAC's Rupert Keane

 

Audi became the UK’s fourth most popular new car brand, and its top premium brand, in 2013’s new car market. Registrations reached a new peak of 142,040 cars – a 14.9% year-on-year increase and equating to a record 6.27% share of the market.

Audi laid the foundations for further sustainable growth through disciplined management of its brand image, consistent investment in its product portfolio, which now stands at 49 models, and an unswerving focus on delivering an excellent customer experience. Systematic execution of its sales plans across all of the market channels ensured it achieved a great result without overheating any individual model segment.

	Franchise of the Year

Franchisees’ returns are as strong as ever, thanks to good bonus and rebate rates on car sales and the opportunity to service a steadily expanding vehicle parc. Its dealers are equipped with compelling consumer finance and contract hire offers to serve retail and fleet customers, backed by strong residual values.

Robust processes and controls ensure the franchised network’s delivery of high satisfaction levels. The franchise offers significant opportunities to capture fleet operators and SMEs in particular, as Audi produces an array of models that combine its famed flair for design, technological innovation and exceptional quality of finish with particular focus on cost-effectiveness for business users.

The range includes a total of 139 options with CO2 emissions of less than 140g/km, 57

variants emitting 120g/km or below and nine under the 100g/km marker.

A slick used car repatriation process ensures Audi franchisees get another opportunity for profit with pre-owned cars and this helps to keep values strong.

In 2014, Audi UK aims to consolidate its position with the help of an array of new models, including the A3 e-tron, the brand’s first ever plug-in hybrid, bolstered by a number of significant model updates.

Also shortlisted: Citroën UK; Land Rover UK; Volkswagen UK

Previous winners: Ford (2011); Audi (2012); BMW UK (2013)

Voted for by AM readers

Category sponsored by RAC Cars.