DSG Financial Services has appointed a head of compliance to help dealers implement the new Financial Conduct Authority (FCA) directives.

The independent motor finance provider, which is celebrating its 25th anniversary this year, has appointed Mark Lloyd (pictured) from the Office of Fair Trading (OFT).

He has a wealth of experience having been seconded to the OFT from Trafford Council to audit businesses applying for new or variations to consumer credit licences.

At Trafford Council he advised businesses on trading standards issues and implemented due diligence systems to ensure regulatory compliance.

DSG FS managing director Richard Hoggart, said: ““Mark will be a vital asset for every dealer.

“He will oversee work with our staff, lenders and dealers to ensure we are at the forefront in implementing the new FCA directives and continue to develop a culture where positive customer outcomes are our priority.”

Lloyd said: “I will be working closely with dealers to help them navigate the new FCA regulations and use my experience to ensure they are compliant while also identifying the business opportunities the new directives offer to increase car sales.

“Dealers should look to embrace the new regulations and I will help them increase customer service levels by improving their systems on treating customers fairly, explaining the benefits of getting them into the best finance products first time while complying with data protection laws.

“This can all be managed simply while at the same time, allowing the dealers to benefit commercially.”