AM Online

Subaru cuts price on BRZ by £2,500

Subaru has reduced the price on its BRZ by £2,500 to £23,995 for its SE Lux model and to £25,495 for its automatic models.

Subaru said the price drop ensures clear differentiation from its new WRX STI saloon performance flagship model. The price reduction is also a result of more preferable exchange rates between the yen and the pound.

The price drop is hoped to attract more car enthusiasts to the brand and it makes the BRZ £1,115 cheaper than its rival and sister model, the Toyota GT86. 

The WRX STI arrives in showrooms during May, priced from £28,995 (OTR) – £4,000 less than the previous model.

Paul Tunnicliffe, managing director of Subaru UK, said: “A more favourable exchange rate between the pound and yen has allowed us to reduce the price of a number of models in recent years, and our performance range – the BRZ and WRX STI – are the latest to benefit.”

Click here for manufacturer best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


  • jim smith - 29/04/2014 13:48

    Price reductions are all very well but the question remains has the importer the savvy to drive volume - past history suggests not!