Car Loan 4U has continued its rapid growth in the online car finance sector after announcing the appointment of David Kelly as chairman.

Kelly joins the company’s board with immediate effect with a background that includes executive leadership roles at worldwide online brands such as Amazon, eBay and lastminute.com.

The Macclesfield-based company raised an £8 million investment from digital technology investor Scottish Equity Partners in February 2014, and the announcement that David will be joining as chairman is another pivotal development in the company’s future, it said.

With invaluable experience across the technology and marketing sectors, Kelly's role at Car Loan 4U will be centred on helping to drive the company’s strategy in these areas.

Kelly said: “I am lucky to have been associated with some great brands over the years that have truly disrupted major market sectors and raised the bar in delivering exceptional and innovative customer experiences."

Car Loan 4U posted turnover of £11.5 million for the year-end 2014.