Car2Go, the car sharing scheme supported by carmaker Daimler, is withdrawing from the UK.
Introduced here in December 2012 with sites in Birmingham and London, the operation will cease tomorrow, according to its website.
It operates Smart ForTwo cars and charges a fee per mile, up to £10.99 per hour maximum.
Its online statement adds: "We’ve listened closely to customer feedback and taking the UK’s strong culture and tradition of private vehicle ownership into account, we have decided to withdraw from the UK market place. We’d like to say ‘thank you’ to everyone who has used car2go in Birmingham and London.
"As the world’s largest free-floating carsharing provider, we will continue to observe the UK market for cultural changes towards the “free-floating model".
"car2go will continue to be a worldwide success story as we operate in a total of 25 cities around the World with more than 700,000 customers."
Users with a moovel-account and a validated driving licence will be still able to use car2go in all other 12 European car2go cities.