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Integrate and be stronger, VRA members told

The broad range of vehicle remarketing services provided by VRA members are in need of better integration. That was the message delivered at the end of the Vehicle Remarketing Association's second technology showcase this week.

The showcase, held in Oxford, highlighted many technologies that support remarketing in areas such as pre-sale and sales channels, retail support services and the provision of data and insight.

But despite strong innovation on show, delegates were advised that more could be done to join-up, share data and drive efficiencies across the sector.

"It's been wonderful to see so many technologies that are helping define the future of remarketing," said John Davies, VRA chairman.

"However, the reality is that technology is only the facilitator, making it easier for our members to do business with their customers. The key to a more successful sector as a whole, comes in the sharing of information.

"I hope that one day we might see a data aggregator transforming the sector's shape, much as Right Move has done for the property sector."

Davies was summing up an event that drew 140 key decision makers in the remarketing industry and saw exhibitors demonstrating latest technologies.

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